The eyelashes enhancing agents market has been growing rapidly, witnessing continued demand over the last few years. A massive craze can be seen in the market for eyelash serums that promise to strengthen and lengthen those thin hair. To meet this demand, there is also an influx of eyelash enhancing products available in stores. Eyelash enhancers have become more popular due to their effective functional feature that turns dull, brittle, and sparse lashes into attractive and long eyelashes.
Increasing awareness and consciousness towards presentable appearance, beauty, and fashion among consumers would continue to drive the global eyelashes enhancing agents market in the years to come. Moreover, the availability of these cosmetic products in various forms is expected to keep garnering popularity for eyelashes enhancing agents among fashion enthusiast.
Players leading the eyelashes enhancing agents market include Allergan Plc., Estee Lauder, Rodan Fields, LLC, Athena Cosmetics, Inc., Skin Research Laboratories, Beauty Essentials LLC, and Grande Cosmetics, LLC, among others.
On the other hand, eyelashes enhancer agents sometimes may affect adversely depending upon the consumers’ skin type. Some consumers experience severe side effects, including changes in iris color, itchy eyes, eyelid drooping, eye/lid discoloration, thinning loss of eyelashes, eye sensitivity, eye infections, eyelashes size and vision impairment as well. Side-effects of eyelashes enhancer agents can be a major factor impeding the growth of the market.
Eyelashes Enhancing Agents Market – Segments
By Types : Curling, Lengthening, and Volumizing, among others.
By Application : Repairing Damaged Eyelashes and Nourishing, among others.
By Content : Bimatoprost, Lash-Building Serum, Herbal Remedy, Isopropyl Cloprostenate, Enhancer Serum, and Skincare Ingredients, among others.
By Regions : Europe, North America, Asia Pacific, and the Rest-of-the-World (RoW).
Eyelashes Enhancing Agents Market – Regional Analysis
North America dominates the global eyelashes enhancing agents market with the largest market share. Factors influencing the regional market growth include the presence of well-established cosmetic industry and many strong players. Moreover, the focus of research institutions on updating technology for new advanced eyelashes enhancing agents and massive development in the cosmetic industry led by the high per capita income drive the growth of the market. The region is further expected to reach USD 234.59 MN by 2023.
Europe takes the second-leading position in the global eyelashes enhancing agents market. Based on a potential application in the fashion sector, eyelashes enhancing agents have gained colossal prominence in the region. Besides, well-established fashion industries in Milan and Paris impact the market growth in the region, positively. Also, growing cosmetic industry, well-developed technology, changing lifestyle, and increasing demand for eyelashes enhancing agents driven by the improving economy foster the regional market growth.
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