Google My Business profile: how to optimize my business listing?

Google My Business profile: how to optimize my business listing?


Everyone knows that Google is one of the most used search engines in the world, holding more than 90% of the market share. As well as Google Map, the best-known GPS application today. Creating a Google Business Profile is an important way to attract new people to your brand through Google searches and Maps.

To get the most out of your Google My Business profile, you need to optimize it. This article gives you some quick and easy tips to achieve this. Moreover, if you do not yet have a professional profile on Google, we strongly advise you to do so to gain notoriety.

What is Google My Business?

A Google My Business profile is a free business listing offered by Google. It allows you to provide information and photos about your business, including its location, services and products.

Creating this free profile is a great way to increase your visibility on Google services. Your business profile information may appear in Google Search, Google Maps, and Google Shopping.

The Google Business profile is generally available for companies that have contact with customers. These include businesses with a physical location and those that provide services on the move.

If you have an exclusively online activity, tools such as Google Ads and Google Analytics are also great allies. In addition, you can hire a digital marketing assistant to help you optimize your SEO results.

Why create a Google My Business Profile?

Despite not being as popular as other social media platforms, Google My Business offers great benefits.

Visibility in the Google universe

Whether you are looking for physical traffic or web traffic, Google is a search engine of great notoriety. A Google Business Profile helps ensure that people find your business when they search for similar products and services to yours in their area.

Your Google My Business listing tells people where and how to get to your business. A Google business listing also improves your local SEO. In particular, a local business listing is more likely to appear when people search for a nearby business using Google Maps.

Control your business information online

Your Google My Business profile lets you control and update your contact information, hours of operation, and other essential information as needed. You can post updates to report that you've expanded your services, temporarily closed, or fully reopened (especially useful in situations like covid-19).

As you post updates, it has a great impact on local SEO, as contact details for your business will rank higher than those on third-party sites whose information may be out of date.

Gain the trust of Internet users through reviews

Reviews are a key part of proving the trustworthiness of your brand. This is an effective way to build trust and gain credibility.

The combination of Google's star rating system and detailed reviews space allows customers to share as much information as they want about their experience with your business. All of this information helps future prospects decide which businesses to visit and which products to buy.

The thought of receiving reviews on such a public platform can be scary, especially since you can't choose which Google My Business reviews to share. But it can be beneficial! Google believes that a combination of positive and negative reviews is more reliable than whole pages of glowing recommendations.

How do I set up a Google Business Profile?

To set up your business profile on Google My Business, follow these simple steps:

Step 1: Log in to Google My Business Profile Manager

If you are already signed in to a Google account, you are automatically signed in to Google Business Profile Manager (the profile manager). Otherwise, simply enter your usual Google account login information or, failing that, create a new Google account.

Step 2: Add your business

Enter your business name. If it doesn't appear in the drop-down menu, click "Add your business to Google." Then select the appropriate category for your business and click "Next".

Step 3: Enter your location

If you have a physical location accessible to customers, select “Yes”. Then add your business address. If your business doesn't have a location where customers can go, but does offer in-person service or delivery, you can list your service areas. Then click “Next”.

Step 4: Provide your contact information

Enter your business phone number, email, and website address so customers can reach you. When your information is complete, click “Next”.

Step 5: Verify your business

To verify your business, enter your address and click "Next". You are provided with options for verifying your account. Physical businesses will need to receive a postcard in the mail to verify their location. Businesses located in a service area can be verified through an email address.

  • Receive a 5-digit code and enter it,
  • Press "Verify company" to validate,
  • You land on a verification confirmation screen,
  • Click "Next".

Step 6: Customize your profile

Your hours of operation, email preferences, business description, and photos—this is where you include them in the profile.

When you go to "Continue", you are taken to the Business Profile Manager dashboard. From this dashboard, you can manage your business profile, view information, manage reviews and messages, and create Google ads.

In fact, to increase your chances of attracting even more traffic, work with a Google Ads wizard to create a strategy to increase your digital marketing ROI.

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